Story

Philosophy

Philosophy- at Fifth Alliance, we add human value to our service at every level. We care about our people, our customers, and our production partners.

VISION.TO BE A PROFESSIONAL AND CREATIVE GLOBAL FASHION COMPANY THAT CARES.

The industry is clear. There is little difference between the good sourcing agencies in terms of merchandising and quality. These are the minimum requirements. We add human value to our service at every level. We care about our people, about our customers, and about our production partners.

MISSION


Understanding and fulfilling customers` and markets` dynamic needs.  Developing and maintaining mutual relationships with our suppliers. Constantly developing the potential of our human resources.

UNIQUE & DIVERSE

We invest strongly in design.

We research & cultivate.

We offer market intelligence.

We have a global sourcing platform.

We create the in-house season base inspirations to present customers new developments in design and technology.

We provide our customers specialized support for CONTEMPORARY WEAR with our high-end collection FIRST ROW.

We do retail survey & assessment around the fashion globe.

We seek manufacturing partners with great care, sometimes newcomers with whom we can build.


CULTURE

WE ARE HUMBLE IN OUR APPROACH, BUT WE ARE PROUD OF OUR ACHIEVEMENT.

WE ARE CONVINCED OF OUR DIRECTION, BUT WE ARE OPEN MINDED FOR POSSIBILITIES.

WE ARE HUMANE IN OUR DEALINGS, BUT WE ARE DEMANDING IN OUR EXPECTATIONS.

WE ARE DEMANDING ON PERFORMANCE, BUT WE ARE APPRECIATING EFFORTS AS WELL.

WE ARE FOCUSED ON OUR WORK, BUT WE CARE FOR OUR SOCIAL, PHYSICAL, MENTAL AND SPIRITUAL NEEDS.

VALUES


Passion for our customer – We are committed to helping them look and feel good

Responsibility with trust – We respect the trust our customers place in us to do the right thing

Delivering together – We collaborate across our global business and with stakeholders throughout the apparel industry to achieve ONE GOAL.

Integrity – We operate with the highest levels of ethics and integrity

Competency – We never stop seeking ways to improve by continuous learning & Training

Care- Being Responsible